Frank Luntz Net Worth

He says he is much more interested in how someone feels as opposed to how someone thinks. He was Pat Buchanan’s pollster during the 1992 Republican presidential primary, and later that year served as Ross Perot’s pollster in the general election. He has also done work for Newt Gingrich and George W Bush by assisting with the framing of language to describe political opponents, and has also worked in several elections abroad including elections in the UK, Ireland, and Australia. He is credited with the 2010 PolitiFact “Lie of the Year” award for his promotion of the phrase “government takeover” in reference to healthcare reform. Luntz is the author of the 2007 New York Times Best Seller, Words That Work: It’s Not What You Say, It’s What People Hear, and has also written two more books, What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears as well as the book Win: The Key Principles to Take Your Business From Ordinary to Extraordinary. Frank Luntz is unmarried and has no children. He claims that he is unable to sustain a romantic relationship because of all the time he spends on the road.