Director Ridley Scott Has A Secret Commercial Production Empire That Earns A Fortune

Scott founded the film and television advertising commercial production company, Ridley Scott Associates (RSA), in 1968. It has made some of the best-known and most successful television commercials of all time. RSA made the legendary Apple 1984 spot, which introduced the Macintosh computer, for instance. Huge directors have shot commercials for Ridley Scott’s company, including Kathryn Bigelow for Chanel, Hugh Hudson for Silverjet, Martin Scorsese for Freixenet champagne, and Ridley’s late brother Tony Scott for BMW. Ridley Scott has been sitting on what is pretty much a secret commercial and television empire for 48 years. RSA has offices across the globe, including London, Los Angeles, Hong Kong, and Shanghai. RSA makes movies, TV and commercials as well as branded entertainment, music videos and animated shorts. In addition to the commercial division, RSA has branched out over the decades to include Scott’s film and television efforts. Today, RSA is made up of the commercial division as well as Scott Free Productions (film), Scott Free Productions (television), and Black Dog Films. Scott Free Productions (films) was created in 1995 and grew out of Ridley Scott’s Percy Main Productions. Scott Free has produced films ranging from Gladiator to Crazy Heart to G.I. Jane. Black Dog Films was founded by Ridley’s son Jake Scott and specializes in music videos. Some of the more memorable ones include R.E.M.’s “Everybody Hurts, Rihanna’s “S&M”, and “The One That Got Away” for Katy Perry. Recently, RSA has been responsible for the marketing of the film The Martian, as well as ad campaigns for Johnnie Walker Blue Label Whisky, Agent Provocateur lingerie, iRobot, Salesforce, Hewlett Packard, Mini Cooper, Budweiser, and Jaguar, to name just a few. Ridley Scott has had tremendous success as a film director and producer, but year in and year out it is his commercial production empire that delivers the goods and the enormous paychecks. RSA’s revenues are more than $100 million a year. Ridley’s personal net worth as of this writing is at least $400 million.