Awkward Jay Z S Tidal Music App Might Lose The Right To Stream Beyonc S Music

According to sources, Sony and Warner Music have asked Tidal for royalty advances in order to stream the music of their artists. Tidal has reportedly come to an agreement with Warner, but they have not yet done so with Sony. If Tidal is unable to honor Sony’s royalty request, they risk losing the music of artists signed to Sony, including Beyoncé. Reportedly, Tidal was counting on cash from Sprint in order to pay Warner and Sony their royalty requests, but Sprint says that they don’t have a financial investment in Tidal. In addition to the issue Tidal is reportedly having with the payment of royalty advances – although Tidal reportedly has 900,000 users – analysts predict that a majority of those users will not continue to use Tidal after their free trials expire. Tidal’s original plan to position itself as a champion of artist rights in order to lure consumers to use their service over competitors such as Spotify and Pandora has obviously failed. It seems as if the only hope that Tidal has to compete with their other music streaming services, is to offer exclusive content and experiences. Concerts from artists such as J. Cole and Jay Z himself, for which tickets were offered solely to Tidal subscribers, and videos such as Nicki Minaj and Beyoncé’s “Feeling Myself” music video, which world-premiered on Tidal, may well be the music streaming service’s saving grace. If that strategy doesn’t work, it is very likely that Tidal will meet an inevitable doom. This isn’t Tidal’s only awkward situation. When Tidal first launched, Jay-Z called out the black community for not supporting his company in the same way that it supports other tech companies like Google, Facebook and Apple. Then, last week Beyonce posted a photo to her official website of the Tidal employees at the company headquarters. Lots of people in the black community were quick to point out that the only two black people in the photo are… Beyonce and Jay-Z.